Latest News

Experience Bull Riding at Home with Big Country Toys

Perhaps you think you’re the next Matt West or good ole Clint “CA” Adkins or have left a recent PBR (Professional Bull Riders) event thinking it would be fun to recreate at home. Now of course, a living room is no place to let a bull run loose, think of the furniture, windows or coffee table. No of course not, you can’t do that. But, thanks to Big Country Toys and their PBR Bucking Bull and Rider toyline..it is possible to bring that idea home to you and pre-order now currently. You can check out the ad for the toy…

Teton Ridge Shocks Western Sports World

This morning, Teton Ridge and Rural Media Group shocked and shook up the Western sports world by announcing that Teton Ridge would acquire Cowboy Channel, Cowgirl Channel, and Cowboy Channel+ from Rural Media Group. This was stunning news to several, who probably read it in Forbes or across a given social media platform. This is close to the airing of the “Super Bowl,” the Wrangler National Finals in December, which airs on the Cowboy Channel and will remain airing there through 2028. Let’s look at some of the facts that have so many people up in arms and gnashing their…

TKO Acquires PBR, Creating Premium Sports Juggernaut  

TKO, the premium sports and entertainment company comprised of UFC and WWE, today announced in an agreement to acquire PBR from Endeavor. While PBR has grown and thrived under Endeavor, this is very exciting news for PBR, riders, partners and fans. Combined, UFC and WWE hold more than 300 annual eventsm reaching more than 1-billion households in approximately 210 countries and territories. Add in PBR’s 200 annual events, and you have a formidable premium sports juggernaut..especially with PBR Teams adding new franchises in the 2024 season and just concluding a thrilling championship in Las Vegas. Next, the Unleash The Beast…