Month: July 2026

Roster Math and Redemption: 2026 PBR Teams Power Rankings

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The wait is over. The 2026 Professional Bull Riders (PBR) Teams Series kicks off this weekend in Fort Collins, Colorado, and the league’s landscape has shifted significantly since the final whistle in Las Vegas last October. With new roster depth rules and a volatile free-agent market, the power rankings are fluid. Here is how the field stacks up as the dust settles for the season opener. Carolina Cowboys Missouri Thunder Last year’s regular season juggernauts enter the power rankings at number three, largely based on the strength of their unprecedented 2025 campaign. At the same time, the team’s roster has…

Safety Meets Tradition: PBR to Distribute LicaBell

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Right at the start of Cowboy Christmas, LicaBrand announced that PBR purchased several dozen LicaBells to distribute to riders, putting the innovative safety device in the hands of some of the toughest athletes in the arena with an eye toward improving the safety of the sport. This isn’t just another piece of gear; it’s a potential leap forward in safety for the heroes of the dirt: the bullfighters. The Innovation For years, the industry has relied on traditional metal bells. But tradition, while valuable, shouldn’t come at the cost of safety. The LicaBell is designed to mitigate the risks associated…
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