Category: PBR

PBR Opens National Western

With the sold-out PBR (Professional Bull Riding) Unleash The Beast Chicago a wrap and another two-event weekend for the Pendleton Whisky Velocity Tour on both coasts completed this weekend, fans may think that they have to wait until the weekend starts on Thursday night for the Stockyards Showcase to catch more of America’s original extreme sport. The World’s best bull riders may have put a bow on Chicago, but for many, just about every rider’s destination was not back home. Instead, they will be detouring to Denver, Colorado, to open the National Western Stock Show, a prestigious event in the…

TKO Acquires PBR, Creating Premium Sports Juggernaut  

TKO, the premium sports and entertainment company comprised of UFC and WWE, today announced in an agreement to acquire PBR from Endeavor. While PBR has grown and thrived under Endeavor, this is very exciting news for PBR, riders, partners and fans. Combined, UFC and WWE hold more than 300 annual eventsm reaching more than 1-billion households in approximately 210 countries and territories. Add in PBR’s 200 annual events, and you have a formidable premium sports juggernaut..especially with PBR Teams adding new franchises in the 2024 season and just concluding a thrilling championship in Las Vegas. Next, the Unleash The Beast…