Category: PBR

Exciting January for Western Sports Fans: PBR Highlights

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January is turning out to be one of the best months of the year for Western Sports fans. PBR (Professional Bull Riders) began last week with an event featuring 0- of the top bull riders in the world to open the National Western Stock Show in Denver, Colorado and closed a week’s worth of bull riding on Saturday night with PBR Michelob ULTRA Houston along with Pendleton Whisky Velocity Tour events in Bakersfield, CA and Charleston, WV. There is a whole lot more elite-level bull riding coming this week, including more mid-week action. Tomorrow night the PBR Last Cowboy Standing…

Texas Rattlers vs. Austin Gamblers: The Texas Cup Showdown

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On Friday night, the Toyota Center will be home to just the PBR (Professional Bull Riders) Michelob ULTRA PBR. Only three teams have won a PBR Teams Title, and two of them will be battling it out in a budding new rivalry inside the Toyota Center. It’s all part of The Monster Energy Team Challenge Presented by Camping World, which will take over the last 12 outs of Friday night, as part of a new PBR Teams showcase within individual Unleash The Beast competition. With in-state pride and bragging rights on the line along with additional prize money for the…

PBR Opens National Western

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With the sold-out PBR (Professional Bull Riding) Unleash The Beast Chicago a wrap and another two-event weekend for the Pendleton Whisky Velocity Tour on both coasts completed this weekend, fans may think that they have to wait until the weekend starts on Thursday night for the Stockyards Showcase to catch more of America’s original extreme sport. The World’s best bull riders may have put a bow on Chicago, but for many, just about every rider’s destination was not back home. Instead, they will be detouring to Denver, Colorado, to open the National Western Stock Show, a prestigious event in the…

TKO Acquires PBR, Creating Premium Sports Juggernaut  

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TKO, the premium sports and entertainment company comprised of UFC and WWE, today announced in an agreement to acquire PBR from Endeavor. While PBR has grown and thrived under Endeavor, this is very exciting news for PBR, riders, partners and fans. Combined, UFC and WWE hold more than 300 annual eventsm reaching more than 1-billion households in approximately 210 countries and territories. Add in PBR’s 200 annual events, and you have a formidable premium sports juggernaut..especially with PBR Teams adding new franchises in the 2024 season and just concluding a thrilling championship in Las Vegas. Next, the Unleash The Beast…
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