TKO Acquires PBR, Creating Premium Sports Juggernaut
TKO, the premium sports and entertainment company comprised of UFC and WWE, today announced in an agreement to acquire PBR from Endeavor. While PBR has grown and thrived under Endeavor, this is very exciting news for PBR, riders, partners and fans. Combined, UFC and WWE hold more than 300 annual eventsm reaching more than 1-billion households in approximately 210 countries and territories. Add in PBR’s 200 annual events, and you have a formidable premium sports juggernaut..especially with PBR Teams adding new franchises in the 2024 season and just concluding a thrilling championship in Las Vegas. Next, the Unleash The Beast…
